Glass Ceiling Music: Blog

Greetings again from Glass Ceiling Music. The time has come again to post a little philosophical banter about the reality we all face in this industry.

Are you band or are you a brand? Successful bands will always seek out new and creative ways (with respect to those ways that already are working) to create brand awareness. As an artist you have to realize that your band is a brand. Just like Tide Laundry Soap or Pepsi Cola. Any person with the slightest level of marketing education knows that brand loyalty is one of the largest keys to the success of any product. Your band is no exception. Staying with the Tide example, Safeway may advertise a sale on Tide to help bring consumers into their store. But if no one has any idea what Tide is... why would Safeway advertise their product is being sold at Safeway. They would choose a different product that people know. Why? Because Tide is marketing the product and Safeway is marketing where consumers can get that product.

The same [...]

2009 is finally over. What a year of learning all those little things that helped to re-define the mission, goals and purpose of Glass Ceiling Music. It was a year of sad realizations in many aspects. Sure the economy was in a downward spiral, but when times get tough, well... when times are tough you get to see the real people for who they really are. I will share just two stories with you to support this. They are as follows;

GCM started 2009 with a six month signed venue contract to provided entertainment services at a struggling bar in a distant town. We transformed that venue from a run down 70's Chineese Disco into the premier Rock Venue in the area (a very remote area). The company brought in more than $30,000 in equipment and spent another thousand on stage modifications and a sound booth. Every week GCM spent close to a grand on promotions for the venue. Sadly, the venue breached the contract just four weeks into the entertainment schedule. Adding to the breach was legal [...]